AS IT RELATES TO PODCASTING
Are you looking to discover the hidden secrets today’s top Podcasters don’t tell you about starting, growing, and monetizing a Podcast?
Did you create and launch your show to make an impact, but instead are stuck feeling frustrated with a “Podfaded” show?
Hosted by Simona Costantini, As It Relates To Podcasting is your one-stop-shop for everything relating to podcasting so that you avoid the burnout and podfade while growing your show into a global success.
So, you’ve been pouring your heart into your podcast, hitting publish like clockwork, and still… crickets. No surge in downloads, no engaged listeners sliding into your DMs, and no sign of that audience growth you were hoping for. If that sounds familiar, don’t worry—you’re not alone. Let’s dive into why your podcast isn’t growing and, more importantly, how to fix it.
Learn More About These Key Areas in This Episode:
00:00 Introduction: The Importance of Growing Your Podcast
01:24 Setting Clear Podcast Goals
02:11 Reviewing and Aligning Your Branding
03:58 Structuring Engaging Content
06:12 Optimizing Intros and Outros
07:09 Ensuring High Audio Quality
07:58 Consistency in Posting Schedule
09:56 Repurposing Content for Growth
10:42 Engaging with Your Audience
12:02 SEO and Distribution Strategies
13:01 Analyzing Analytics for Improvement
14:10 Action Plan and Conclusion
🎙️ The Problem: You hit publish and expect the audience to magically appear. But podcasting isn’t a “build it and they will come” situation.
🚀 How to Fix It:
Use video clips, audiograms, and reels on Instagram, TikTok, and LinkedIn.
Repurpose content into blog posts, YouTube videos, or Twitter threads.
Collaborate with guests and other podcasters to cross-promote.
📝 SEO Tip: Include keywords like "how to promote a podcast," "best podcast marketing strategies," and "how to grow a podcast audience."
🎙️ The Problem: If your titles are bland and predictable (“Episode 37: Interview with Jane Doe”), no one is clicking.
🚀 How to Fix It:
Use curiosity-driven hooks: “The One Thing That’s Stopping Your Podcast from Growing”
Add urgency: “Do This Before You Record Your Next Episode”
Make it about the listener, not just the guest.
📝 SEO Tip: Optimize for searchable phrases like "best podcast episode titles," "how to write engaging podcast titles," and "podcast naming strategies."
🎙️ The Problem: People can’t find your show because your titles, descriptions, and show notes aren’t optimized.
🚀 How to Fix It:
Use keywords that people are actually searching for (e.g., instead of “How to Talk to Guests,” try “How to Get Better Podcast Interviews”).
Write detailed show notes with timestamps, summaries, and key takeaways.
Have a website or landing page with blog posts related to your episodes.
📝 SEO Tip: Use phrases like "podcast SEO tips," "how to rank a podcast on Google," and "best keywords for podcasting."
🎙️ The Problem: If your podcast sounds like it was recorded in a wind tunnel, listeners won’t stick around.
🚀 How to Fix It:
Invest in a decent microphone (no need to break the bank—just get a quality one).
Record in a quiet, treated space to avoid echo and background noise.
Use editing software like Descript or Audacity to clean up the sound.
📝 SEO Tip: Optimize for "best podcast microphone," "how to improve podcast audio quality," and "podcast recording tips."
🎙️ The Problem: You post episodes, but you’re not building relationships with your listeners.
🚀 How to Fix It:
Ask listeners to DM you on Instagram or comment on your latest post.
Run polls, Q&As, or behind-the-scenes content in your Instagram stories.
Encourage reviews and shout out listeners in your episodes.
📝 SEO Tip: Use "how to engage a podcast audience," "building a podcast community," and "best ways to interact with podcast listeners."
🎙️ The Problem: If you don’t know who you’re talking to or why they should listen, neither will your audience.
🚀 How to Fix It:
Get clear on your niche—who is your ideal listener, and what’s their biggest struggle?
Make sure your episodes align with your core message and audience needs.
Have a strong value proposition—why should someone choose YOUR podcast over the hundreds of others?
📝 SEO Tip: Optimize for "how to find a podcast niche," "best podcast ideas," and "how to stand out as a podcaster."
Growth doesn’t happen overnight, but if you fix these key areas, your podcast will start gaining traction.
🎯 Challenge: Pick ONE area from this list and work on improving it this week!
💬 Let’s Chat: Which mistake are you guilty of? Drop a comment or DM me—I’d love to help!
📝 SEO Tip: End with "best ways to grow a podcast," "how to get more podcast listeners," and "why your podcast isn’t growing."
FREE RESOURCES:
Book a Call: https://www.voltproductions.co/contact
Podcast Success Blueprint: https://www.voltproductions.co/podcast-success-blueprint
Discord Community: https://discord.gg/2cdzVg7Y
MORE RESOURCES:
Try Descript here: https://get.descript.com/orsams0rrlfo
Podcast Growth Lab: https://voltproductions.co/podcast-growth-lab
About Simona Costantini
She hosts "Happiness Happens" and "As It Relates to Podcasting" and empowers female entrepreneurs in parenting, wellness, and marketing to launch and grow their podcasts. Her mission is to empower creators to make a meaningful impact with their voices, drawing from her 10+ years of marketing and PR experience. When not working, she enjoys life in wine country with her cockapoo, Gus.
Connect with Simona here:
Instagram: www.instagram.com/simona__costantini
Business Instagram: www.instagram.com/volt.productions
LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
Pinterest: https://www.pinterest.com/SimonaCostantini_/
Website: www.voltproductions.co