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How to Use YouTube Videos to Grow Your Business with Jamar Diggs (Part 4)

April 25, 20243 min read

How to Use YouTube Videos to Grow Your Business with Jamar Diggs (Part 4)

Are you looking to unlock the full potential of YouTube for your business? In this final part of our four part series, I’m joined by Jamar Diggs, as we dive deep into the strategies and techniques necessary to leverage YouTube effectively for business growth.

Why YouTube for Growing Your Business

Jamar highlights the long-term benefits of YouTube, emphasizing how it can attract a broad audience and support the entire customer journey, from the initial sales process to customer retention and advocacy.

SAS Brands: Attracting and engaging customers

Jamar draws parallels between YouTube strategies and those used by Software as a Service (SaaS) companies. He breaks down the process into attracting customers, facilitating the sales process, and empowering customers through knowledge bases. The focus is on creating content that resonates with the audience at different stages of their journey.

Providing a Knowledge Base and Empowering Customers

The conversation shifts towards the importance of providing a knowledge base to support customers using your product or service. Jamar emphasizes the value of creating instructional content on YouTube to assist customers in overcoming challenges and maximizing their experience. This not only aids in customer retention but also attracts new prospects through valuable resources.

Being Customer Centric

Jamar underlines the significance of being customer-centric, showcasing success stories and fostering a sense of community among customers. By highlighting client testimonials and creating content that celebrates community achievements, businesses can inspire loyalty and advocacy among their customer base.

We wrap up our conversation by emphasizing the transformative power of YouTube when used strategically for business growth. They stress the importance of creating purpose-driven content, building a loyal community, and inspiring customers to become brand advocates.



In the episode, we get into:

  • 02:50 Why Youtube for growing your business

  • 04:08 Attracting your customer and audience

  • 09:54 Providing a knowledge base and empowering your customer

  • 14:22 Being Customer centric

  • 18:12 Last insights from Jamar

About Jamar Diggs

Jamar Diggs

Jamar Diggs is a YouTube Marketing Strategist who helps businesses leverage the power of YouTube to create a low-effort marketing strategy. With years of corporate marketing experience from working at major companies like and, Jamar brings an insider's perspective to the world of video content creation and channel growth.

As an expert in understanding YouTube's algorithm and ecosystem, Jamar specializes in developing comprehensive content strategies and promotion systems guaranteed to generate long-term results. His methodologies focus on intelligently selecting profitable niches, creating transformative content that deeply resonates with target audiences, and implementing cost-effective marketing tactics that actually move the needle.

Through his consulting, Jamar empowers creators and entrepreneurs to build wildly successful YouTube channels primed for monetization. His battle-tested frameworks allow clients to establish strong personal brands, cultivate loyal audiences, and turn their passions into lucrative online businesses -- all while making marketing just 10% of their focus.

Connect with Jamar

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