AS IT RELATES TO PODCASTING
As It Relates to Podcasting is the go-to podcast for entrepreneurs, coaches, consultants, and content creators who want to launch, grow, and monetize a high-impact show that actually supports their business.
Hosted by podcast strategist and producer Simona Costantini, this podcast teaches you how to start your show with confidence, increase your downloads, attract sponsors and collaborations, streamline your systems, and turn your episodes into a revenue-generating marketing engine.
Each week, you’ll get actionable strategies, expert insights, and behind-the-scenes guidance to help you stand out, stay consistent, and build a profitable podcast that resonates with your ideal audience.

Are you looking to unlock the full potential of YouTube for your business? In this final part of our four part series, I’m joined by Jamar Diggs, as we dive deep into the strategies and techniques necessary to leverage YouTube effectively for business growth.
Why YouTube for Growing Your Business
Jamar highlights the long-term benefits of YouTube, emphasizing how it can attract a broad audience and support the entire customer journey, from the initial sales process to customer retention and advocacy.
SAS Brands: Attracting and engaging customers
Jamar draws parallels between YouTube strategies and those used by Software as a Service (SaaS) companies. He breaks down the process into attracting customers, facilitating the sales process, and empowering customers through knowledge bases. The focus is on creating content that resonates with the audience at different stages of their journey.
Providing a Knowledge Base and Empowering Customers
The conversation shifts towards the importance of providing a knowledge base to support customers using your product or service. Jamar emphasizes the value of creating instructional content on YouTube to assist customers in overcoming challenges and maximizing their experience. This not only aids in customer retention but also attracts new prospects through valuable resources.
Being Customer Centric
Jamar underlines the significance of being customer-centric, showcasing success stories and fostering a sense of community among customers. By highlighting client testimonials and creating content that celebrates community achievements, businesses can inspire loyalty and advocacy among their customer base.
We wrap up our conversation by emphasizing the transformative power of YouTube when used strategically for business growth. They stress the importance of creating purpose-driven content, building a loyal community, and inspiring customers to become brand advocates.
02:50 Why Youtube for growing your business
04:08 Attracting your customer and audience
09:54 Providing a knowledge base and empowering your customer
14:22 Being Customer centric
18:12 Last insights from Jamar

As an expert in understanding YouTube's algorithm and ecosystem, Jamar specializes in developing comprehensive content strategies and promotion systems guaranteed to generate long-term results. His methodologies focus on intelligently selecting profitable niches, creating transformative content that deeply resonates with target audiences, and implementing cost-effective marketing tactics that actually move the needle.
Through his consulting, Jamar empowers creators and entrepreneurs to build wildly successful YouTube channels primed for monetization. His battle-tested frameworks allow clients to establish strong personal brands, cultivate loyal audiences, and turn their passions into lucrative online businesses -- all while making marketing just 10% of their focus.
Connect with Jamar
Instagram: https://www.instagram.com/jamardiggs/
YouTube: https://www.youtube.com/@JamarDiggs
LinkedIn: https://www.linkedin.com/in/jamardiggs/
FREE YouTube Training: https://jamardiggs.com/training
Threads: https://www.threads.net/@jamardiggs
