Let’s get one thing straight: if you’ve been waiting for the “perfect” moment to start your podcast, 2025 is it.

The platforms, the tools, the listeners – they’ve all lined up in your favor. This isn’t hype. It’s data and experience.

In this post, I’m breaking down why launching a podcast in 2025 puts you ahead of the curve, the trends you need to know, and the mindset shift that will keep you consistent.

Let’s dive in.

The Podcasting Landscape in 2025

Here’s the truth: podcasting has never been more ready for new voices.

YouTube is now the number one podcast discovery platform with over 1 billion monthly active users. Spotify and Apple are leaning hard into AI-powered discoverability, meaning your show can get recommended based on listener behavior, completion rates, and shares.

The audience is there too. Global podcast listeners have climbed to 584 million and are projected to hit 652 million by 2027. The industry itself is exploding, with the market expected to grow from 36.4 billion in 2024 to 47.8 billion in 2025.

If you have something to say, there has never been a more powerful stage to step onto.

Why Video Matters More Than Ever

Podcasting in 2017 looked very different from what it does today. Back then, most shows were audio-only. Now video is a game-changer.

Podcasters who publish on YouTube double their reach. Sixty-three percent of audio listeners discover new shows through YouTube searches. When you’re not on video, you’re leaving an entire audience untapped.

The beauty is you don’t need a massive setup. A good mic, some clean lighting, and a simple webcam can get you started. The key is showing up where people are already searching.

How People Are Listening Right Now

We’re in a binge culture. Think Netflix but for podcasts.

Listeners are spending more time with creators they trust. Eighty-two percent of listeners spend more than 7 hours a week with podcasts, and nearly a quarter listen for over 10 hours.

This means your audience is ready for more than a one-off episode. They want to go deeper with you. They want your perspective. And they will keep showing up if you keep showing up.

The ROI of Starting Now

One of the most common questions I hear is: What’s the ROI of having a podcast?

Here’s my honest answer: podcasting builds authority, credibility, and connections you can’t always measure in spreadsheets.

I started my first podcast in 2018. That show opened doors to clients, friendships, speaking gigs, and even my production company. Without it, none of that would exist.

Your podcast is more than content. It’s a brand builder, a credibility booster, and a long-term visibility play. Sponsorships and ad revenue are growing rapidly, but even before you monetize, you’re putting yourself on a global stage.

Mindset Shift: Why Not You?

There’s a huge audience out there waiting for the exact message you have to share.

Starting a podcast in 2025 is like claiming your own stage. The more consistently you show up, the more people resonate with your message, and the more opportunities unfold.

So the question isn’t “Should I start a podcast this year?” The question is “Why not you?”

Final Thoughts: The Time Is Now

The podcasting industry is booming. Discovery tools are sharper. Platforms are growing. Audiences are hungry.

From ad revenue increasing year over year to YouTube dominating podcast discovery, every signal points to this: 2025 is your moment.

If you’re serious about creating your podcast, this is the year to make it happen. Start simple. Stay consistent. Build authority as you go.

👉 Grab my free Podcast Launch Blueprint or join my Podcast Launch Course if you’re ready to go all in.

Your voice matters. Your message matters. And 2025 is the year to share it.

About Simona Costantini

Simona Costantini is the Founder and CEO of VOLT Productions, a leading podcast production agency with 30+ weekly shows, many ranking in the top 30-100 in their niches. Simona is a dynamic speaker and podcast host known for delivering actionable insights and value. 

She hosts "Happiness Happens" and "As It Relates to Podcasting" and empowers female entrepreneurs in parenting, wellness, and marketing to launch and grow their podcasts. Her mission is to empower creators to make a meaningful impact with their voices, drawing from her 10+ years of marketing and PR experience. When not working, she enjoys life in wine country with her cockapoo, Gus.

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini

• Business Instagram: www.instagram.com/volt.productions 

• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/

• Pinterest: https://www.pinterest.com/SimonaCostantini_/

• Website: www.voltproductions.co