AS IT RELATES TO PODCASTING
As It Relates to Podcasting is the go-to podcast for entrepreneurs, coaches, consultants, and content creators who want to launch, grow, and monetize a high-impact show that actually supports their business.
Hosted by podcast strategist and producer Simona Costantini, this podcast teaches you how to start your show with confidence, increase your downloads, attract sponsors and collaborations, streamline your systems, and turn your episodes into a revenue-generating marketing engine.
Each week, you’ll get actionable strategies, expert insights, and behind-the-scenes guidance to help you stand out, stay consistent, and build a profitable podcast that resonates with your ideal audience.
Graphics, Clips & Promotion That Actually Convert: How to Grow Your Podcast with Visibility in 2025
Most podcasters assume their show will grow because it’s good. The truth?
Good isn’t enough anymore.
In 2025, the shows that rise aren’t just great. They’re seen.
Podcasting has entered the visibility era. Every episode you publish is an opportunity to expand your reach, but only if you know how to use graphics, clips, and promotion strategically.
In this post, we’ll unpack how to design visuals that attract clicks, create clips that connect emotionally, and promote your show in a way that builds momentum week after week.
Why Visibility Beats Virality
Every creator dreams of going viral. But virality is a spark, not a strategy.
What truly grows a podcast is visibility: consistently showing up in front of the right audience, in the right format, on the right platform.
Virality brings eyeballs. Visibility builds loyalty.
Your podcast doesn’t grow because it’s good. It grows because people see it.
Think of it this way: if you publish an incredible episode but never promote it, no clips, no graphics, no newsletter mention, how would anyone even know it exists?
Visibility is about telling the algorithm and your audience that your content matters. It’s the quiet, steady force that compounds over time and helps your show grow sustainably.
How to Create Thumbnails That Convert
Your thumbnail is your billboard. It’s the first impression that decides whether someone scrolls past or clicks play.
Create Tension
Ask a bold question, present a contrast, or make a statement that stops the scroll. Instead of “How to Grow Your Podcast Audience,” try “Why Your Podcast Isn’t Growing” or “Stop Posting Reels That Don’t Work.”Show Emotion
Faces perform 30 to 40 percent better than static graphics. Use expressive shots, hand gestures, or reactions that pull people in.Simplify the Story
Use three to five words max. Keep the message clear, bold, and easy to read at a glance.
Pro Tip: Your thumbnail and title should work together. When both send the same message, YouTube learns to recommend your video to similar audiences.
How to Turn Reels into Micro Moments
Instagram and TikTok are where attention spans shrink, but stories still win.
Your goal is to create short, emotional clips that spark curiosity or connection within seconds.
The Formula for High-Performing Reels
Hook viewers in the first 1.5 seconds
Example: “Here’s why your podcast isn’t growing even though you’re posting every week.”Keep it tight
Stay under 30 seconds whenever possible. Add captions and highlight key phrases in bold to stop the scroll.End with a simple call to action
Examples: “Follow for more podcast growth tips” or “Listen to the full episode on your favorite app.”
Pro Tip: Consistency is visibility. Two well-crafted reels per week, repurposed from your episodes, are enough to keep your audience warm between releases.
Building Authority on LinkedIn
LinkedIn is no longer just for job seekers. It’s a platform where thought leadership thrives.
Use short clips that position you as an expert in your field. Post once a week with a 45 to 60-second video that shares an insight, opinion, or story from your latest episode.
Then, pair the clip with a caption that:
Explains why this insight matters
Connects it to your audience’s challenges
Ends with a question that sparks conversation
Example: “In this clip, my guest shared how she built a six-figure business by focusing on community instead of reach. What’s one way you’ve deepened community in your business lately?”
Pro Tip: LinkedIn’s algorithm rewards discussion. End your post with an open-ended question to invite engagement.
The 5-Asset Weekly Promo Plan
Every episode can become at least five pieces of content.
Here’s an example schedule you can follow:
Monday: Publish your full YouTube video with a strong thumbnail and SEO title.
Tuesday: Post a 30-second emotional highlight as an Instagram Reel or TikTok.
Wednesday: Share a 60-second thought-provoking clip on LinkedIn.
Thursday: Create a carousel post with insights like “3 Reasons Your Podcast Isn’t Getting Reach.”
Friday: Send a newsletter recapping the week’s episode and lessons.
Pro Tip: You’re not creating from scratch each week. You’re creating once and distributing strategically.
The Mindset Shift: Rhythm Over Trends
Trends come and go. Rhythm compounds.
When you show up consistently on your chosen platforms, your podcast becomes more than a show. It becomes the center of your marketing ecosystem.
Every clip builds brand recognition. Every graphic reinforces your message. Every episode strengthens your authority.
Your podcast deserves to be seen, heard, and shared.
Final Thoughts: Make Visibility Your Strategy
You don’t need to chase virality. You need to build visibility.
When your graphics, clips, and promotions work together, you create a self-sustaining growth engine that keeps your show top of mind every single week.
Start small. Pick one platform to master. Focus on clarity, emotion, and consistency.
Your audience is waiting. It’s time they see what you’ve created.
👉Free Resource: Download my Podcast Launch Blueprint for templates, checklists, and strategies to help you launch or relaunch your podcast with confidence.
About Simona Costantini
Simona Costantini is the Founder and CEO of VOLT Productions, a leading podcast production agency with 30+ weekly shows, many ranking in the top 30-100 in their niches. Simona is a dynamic speaker and podcast host known for delivering actionable insights and value.
She hosts "Happiness Happens" and "As It Relates to Podcasting" and empowers female entrepreneurs in parenting, wellness, and marketing to launch and grow their podcasts. Her mission is to empower creators to make a meaningful impact with their voices, drawing from her 10+ years of marketing and PR experience. When not working, she enjoys life in wine country with her cockapoo, Gus.
Connect with Simona here:
Instagram: www.instagram.com/simona__costantini
Business Instagram: www.instagram.com/volt.productions
LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
Pinterest: https://www.pinterest.com/SimonaCostantini_/
Website: www.voltproductions.co
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