As It Relates to Podcasting is the go-to podcast for entrepreneurs, coaches, consultants, and content creators who want to launch, grow, and monetize a high-impact show that actually supports their business.

Hosted by podcast strategist and producer Simona Costantini, this podcast teaches you how to start your show with confidence, increase your downloads, attract sponsors and collaborations, streamline your systems, and turn your episodes into a revenue-generating marketing engine.

Each week, you’ll get actionable strategies, expert insights, and behind-the-scenes guidance to help you stand out, stay consistent, and build a profitable podcast that resonates with your ideal audience.

3 Things You Likely Missed When Launching Your Podcast

3 Things You Likely Missed When Launching Your Podcast

As It Relates to Podcasting
May 23, 2024•2 min read

3 Things You Likely Missed When Launching Your Podcast

As a podcaster, you know that launching a podcast and growing your audience takes more than just recording and uploading episodes. You need a solid strategy in place to stand out in the crowded world of podcasting. In this post, we'll dive into three powerful strategies that will supercharge your podcast launch and growth, shared by podcasting expert Simona.

First, we dive into nailing your branding and positioning. This includes defining your niche, tone, angle, and ideal listener. Developing a mission statement for your podcast sets the foundation for all aspects of your show, from content creation to visual identity. Researching your target audience's needs and preferences is crucial for shaping your content and attracting listeners.

To further support podcasters in honing their branding and positioning, I encourage you to join my Facebook community and podcast success vault for in-depth resources and guidance.

In addition to crafting new content, I suggest repurposing popular blog series, videos, or presentations into podcast episodes. Leveraging existing content not only saves time but also capitalizes on established audience interest.

One common pitfall I often highlight is the lack of promotion after launching a podcast. She stresses the importance of actively promoting episodes across various platforms to reach a wider audience. Scheduling social media posts, sending out emails, and consistently promoting the podcast are key to increasing visibility and engagement.

My final strategy focuses on guest appearances and cross-promotion opportunities. By collaborating with other podcasters and tapping into new audiences, podcasters can expand their reach and impact. Researching and pitching to relevant podcasts, actively promoting guest appearances, and fostering connections within podcast communities are key to maximizing exposure.

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In the episode, we get into:

  • 00:42 Strategy 1 - branding and positioning

  • 02:43 Strategy 2 - leveraging your existing audience

  • 03:24 Action item - look through your content to repurpose items that are most popular

  • 03:44 Promote it!

  • 04:17 Strategy 3 - Pursuing guest appearances and cross promotion

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About Simona Costantini

Simona Costantini

Simona Costantini is the Founder and CEO of VOLT Productions, a leading podcast production agency with 30+ weekly shows, many ranking in the top 30-100 in their niches. Simona is a dynamic speaker and podcast host known for delivering actionable insights and value. 

She hosts "Happiness Happens" and "As It Relates to Podcasting" and empowers female entrepreneurs in parenting, wellness, and marketing to launch and grow their podcasts. Her mission is to empower creators to make a meaningful impact with their voices, drawing from her 10+ years of marketing and PR experience. When not working, she enjoys life in wine country with her cockapoo, Gus.

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