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Did you create and launch your show to make an impact, but instead are stuck feeling frustrated with a “Podfaded” show?

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3 Things You Likely Missed When Launching Your Podcast

May 23, 20242 min read

3 Things You Likely Missed When Launching Your Podcast

As a podcaster, you know that launching a podcast and growing your audience takes more than just recording and uploading episodes. You need a solid strategy in place to stand out in the crowded world of podcasting. In this post, we'll dive into three powerful strategies that will supercharge your podcast launch and growth, shared by podcasting expert Simona.

First, we dive into nailing your branding and positioning. This includes defining your niche, tone, angle, and ideal listener. Developing a mission statement for your podcast sets the foundation for all aspects of your show, from content creation to visual identity. Researching your target audience's needs and preferences is crucial for shaping your content and attracting listeners.

To further support podcasters in honing their branding and positioning, I encourage you to join my Facebook community and podcast success vault for in-depth resources and guidance.

In addition to crafting new content, I suggest repurposing popular blog series, videos, or presentations into podcast episodes. Leveraging existing content not only saves time but also capitalizes on established audience interest.

One common pitfall I often highlight is the lack of promotion after launching a podcast. She stresses the importance of actively promoting episodes across various platforms to reach a wider audience. Scheduling social media posts, sending out emails, and consistently promoting the podcast are key to increasing visibility and engagement.

My final strategy focuses on guest appearances and cross-promotion opportunities. By collaborating with other podcasters and tapping into new audiences, podcasters can expand their reach and impact. Researching and pitching to relevant podcasts, actively promoting guest appearances, and fostering connections within podcast communities are key to maximizing exposure.



In the episode, we get into:

  • 00:42 Strategy 1 - branding and positioning

  • 02:43 Strategy 2 - leveraging your existing audience

  • 03:24 Action item - look through your content to repurpose items that are most popular

  • 03:44 Promote it!

  • 04:17 Strategy 3 - Pursuing guest appearances and cross promotion

  • 05:58 Join our community

About Simona Costantini

Simona Costantini

Simona Costantini is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of two podcasts: Happiness Happens Podcast and As It Relates to Podcasting. 

She helps women entrepreneurs in the parenting, wellness and marketing spaces bring their personality, brand and passion to the mic by helping them launch, manage and grow their podcasts. 

Simona’s experience spans more than 10 years in marketing, communications, advertising and public relations.  



Connect with Simona here:

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