AS IT RELATES TO PODCASTING

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How to Build a Thriving Podcast Community

How to Build a Thriving Podcast Community

June 27, 20242 min read

How to Build a Thriving Podcast Community

In the ever-growing world of podcasting, building a strong community around your show is essential. But how exactly do you foster such engagement? Kendall, the Community Manager at Riverside FM joins me to talk all about it. Here are some key takeaways from our conversation, providing you with actionable tips on building and nurturing a vibrant podcast community.

Building a community requires tailoring your efforts to meet the unique needs of your audience. Kendall highlighted that no two communities are the same, and the most successful ones are those that respond to their members' actual wants and needs. Essentially, your community should reflect the interests and desires of its members.

To better serve your community, it’s crucial to understand their motivations. Kendall suggested that direct conversations with your audience are invaluable. Asking them questions about their goals, challenges, and preferences can provide insights that help you shape a community that resonates with them.

Kendall advised treating negative feedback as an opportunity to demonstrate the human side of your brand. Instead of viewing it as an affront, see it as a chance to engage, listen, and explain your actions. Personal responses and transparency can turn a disgruntled member into a loyal advocate.

When launching a new community or reviving a dormant one, take the lead in starting conversations. Kendall noted that it’s essential to post regularly and encourage interaction until the community gains momentum and members feel comfortable contributing on their own.

Building a strong podcast community is about creating meaningful connections, responding to the needs of your audience, and fostering a space where members feel valued. For those looking to build or strengthen their podcast communities, these actionable tips from our conversation provide a valuable roadmap to success.

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In the episode, we get into:

  • 01:59 Why Community Management?

  • 03:40 Building a Community: Key Elements

  • 05:17 Understanding Your Audience

  • 07:25 Online and Offline Community Building

  • 11:51 Handling Feedback and Negative Comments

  • 13:56 Starting and Reviving a Community

  • 15:03 Conclusion and Farewell

About Simona Costantini

Simona Costantini

Simona Costantini is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of two podcasts: Happiness Happens Podcast and As It Relates to Podcasting. 

She helps women entrepreneurs in the parenting, wellness and marketing spaces bring their personality, brand and passion to the mic by helping them launch, manage and grow their podcasts. 

Simona’s experience spans more than 10 years in marketing, communications, advertising and public relations.  

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