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How to Build a Thriving Podcast Community

How to Build a Thriving Podcast Community

As It Relates to Podcasting
June 27, 2024•3 min read

How to Build a Thriving Podcast Community

In the ever-growing world of podcasting, building a strong community around your show is essential. But how exactly do you foster such engagement? Kendall, the Community Manager at Riverside FM joins me to talk all about it. Here are some key takeaways from our conversation, providing you with actionable tips on building and nurturing a vibrant podcast community.

Building a community requires tailoring your efforts to meet the unique needs of your audience. Kendall highlighted that no two communities are the same, and the most successful ones are those that respond to their members' actual wants and needs. Essentially, your community should reflect the interests and desires of its members.

To better serve your community, it’s crucial to understand their motivations. Kendall suggested that direct conversations with your audience are invaluable. Asking them questions about their goals, challenges, and preferences can provide insights that help you shape a community that resonates with them.

Kendall advised treating negative feedback as an opportunity to demonstrate the human side of your brand. Instead of viewing it as an affront, see it as a chance to engage, listen, and explain your actions. Personal responses and transparency can turn a disgruntled member into a loyal advocate.

When launching a new community or reviving a dormant one, take the lead in starting conversations. Kendall noted that it’s essential to post regularly and encourage interaction until the community gains momentum and members feel comfortable contributing on their own.

Building a strong podcast community is about creating meaningful connections, responding to the needs of your audience, and fostering a space where members feel valued. For those looking to build or strengthen their podcast communities, these actionable tips from our conversation provide a valuable roadmap to success.

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In the episode, we get into:

  • 01:59 Why Community Management?

  • 03:40 Building a Community: Key Elements

  • 05:17 Understanding Your Audience

  • 07:25 Online and Offline Community Building

  • 11:51 Handling Feedback and Negative Comments

  • 13:56 Starting and Reviving a Community

  • 15:03 Conclusion and Farewell

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About Simona Costantini

Simona Costantini

Simona Costantini is the Founder and CEO of VOLT Productions, a leading podcast production agency with 30+ weekly shows, many ranking in the top 30-100 in their niches. Simona is a dynamic speaker and podcast host known for delivering actionable insights and value. 

She hosts "Happiness Happens" and "As It Relates to Podcasting" and empowers female entrepreneurs in parenting, wellness, and marketing to launch and grow their podcasts. Her mission is to empower creators to make a meaningful impact with their voices, drawing from her 10+ years of marketing and PR experience. When not working, she enjoys life in wine country with her cockapoo, Gus.

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