Podcast Marketing Hacks No One is Sharing: Trends and Secrets Every Creator Should Know in 2024

Are you looking to learn all of the industry's best-kept secrets that producers don't tell you? You're in the right place! In this episode of "As It Relates to Podcasting," my team and I share invaluable insights and essential tips on mastering podcast marketing and production.

We're thrilled to introduce this new monthly roundtable format, where we'll discuss industry trends, answer your questions, and provide a behind-the-scenes look at our marketing. 

One of the critical topics we cover is the evolution of social media presence for podcasters. We've seen podcast marketing change drastically from 2019 to today. It's essential for creators to be face-forward and engage directly with their audience.

Emily highlights the importance of podcast accessibility, such as using subtitles in reels to cater to people with hearing impairments or those who scroll without audio. It's crucial to meet listeners where they are and offer multiple ways for them to consume your content.

Building a brand outside of the podcast is an often overlooked aspect as well. Many people want their podcasts to top the charts, but they miss the crucial step of creating the brand behind the podcast.

We also discuss the balance between producing high-quality content and maintaining authenticity. While polished content is valuable, authenticity and relatability should not be compromised. The message you're communicating is more important than the type of equipment you use.

Connect with us or book a free discovery call to discuss strategies tailored to your needs. Be sure to catch us live at the end of every month and send in your questions for personalized advice!

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In the episode, we get into:

• 00:00 Introduction to Podcasting Secrets

• 01:20 Roundtable Kickoff and Team Introductions

• 04:25 The Evolution of Social Media Presence

• 09:19 Building Your Podcast Brand

• 13:25 Deepening Your Message with Podcasting

• 17:40 Marketing and Editing as an Afterthought

• 28:45 Final Thoughts and Community Engagement

FREE RESOURCES:

• Book a Call: https://www.voltproductions.co/contact

• Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie

• Podcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint

• Descript Freebie: https://www.voltproductions.co/descript-ai-freebie

• Facebook Community: https://www.facebook.com/groups/podcastsuccesscommunity
  

MORE RESOURCES:

• Try Descript here: https://get.descript.com/orsams0rrlfo

• Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault

• Podcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit

About Simona Costantini

Simona Costantini is the Founder and CEO of VOLT Productions, a leading podcast production agency with 30+ weekly shows, many ranking in the top 30-100 in their niches. Simona is a dynamic speaker and podcast host known for delivering actionable insights and value. 

She hosts "Happiness Happens" and "As It Relates to Podcasting" and empowers female entrepreneurs in parenting, wellness, and marketing to launch and grow their podcasts. Her mission is to empower creators to make a meaningful impact with their voices, drawing from her 10+ years of marketing and PR experience. When not working, she enjoys life in wine country with her cockapoo, Gus.

Connect with Simona

• Instagram: www.instagram.com/simona__costantini

• Business Instagram: www.instagram.com/volt.productions 

• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/

• Pinterest: https://www.pinterest.com/SimonaCostantini_/

• Website: www.voltproductions.co 

• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast