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Why You Don’t Need to Follow Every Podcasting “Rule” to Be Successful

Why You Don’t Need to Follow Every Podcasting “Rule” to Be Successful

February 27, 20255 min read

If you’ve ever felt overwhelmed by all the “must-dos” of podcasting—get the best mic, use video, have the perfect format—you’re not alone. Everywhere you turn, there’s someone telling you what you should do to create a successful podcast. But here’s the truth: podcasting is a creative process, and success doesn’t come from following a rigid set of rules.

In this blog, we’re breaking down the biggest myths in podcasting, why chasing perfection holds you back, and how you can grow your show your way. If you’ve ever felt stuck in analysis paralysis, this is your permission slip to simplify, start where you are, and just create.

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1. You Don’t Need Fancy Gear to Start 🎙️

Let’s get one thing straight: high-quality audio is important, but you don’t need the most expensive microphone, camera, or studio setup to create a great podcast. Many podcasters get caught up in the idea that they must have a professional-grade setup before they can even begin. The reality? The best podcast is the one that actually gets recorded.

What works: Starting with what you have and upgrading over time.
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What flops: Delaying your launch because you don’t have the “perfect” setup.
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Pro Tip: Invest in the essentials, but don’t overcomplicate it. A simple, well-recorded podcast with strong content will always outperform a high-production show with no direction.

2. Your Podcast Needs a Strong "Why" 💡

If you don’t know why you’re podcasting, you’ll burn out fast. Many podcasters start a show because they think they should, without a clear purpose behind their content. But podcasting takes time, effort, and consistency—so without a deeper motivation, it’s easy to quit when growth feels slow.

What works: Having a clear mission and understanding how your podcast fits into your business or personal brand.
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What flops: Creating a podcast just because “everyone else is doing it.”
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Pro Tip: Ask yourself: Who am I creating this for? What do I want them to walk away with? Build your content around those answers.

3. Perfection is the Enemy of Progress 🚀

Too many aspiring podcasters hold themselves back by trying to make every episode flawless. Whether it’s obsessing over script details, over-editing, or re-recording episodes multiple times—perfectionism is a momentum killer.

What works: Prioritizing consistency and connection over minor imperfections.
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What flops: Spending way too much time on each episode and losing steam before you even build an audience.
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Pro Tip: Podcasting is about progress, not perfection. Your first few episodes won’t be perfect—but they’ll get you started, and that’s what matters.

4. You Don’t Have to Do Video (Unless You Want To) 🎥

There’s a lot of pressure to incorporate video into your podcast—but do you really need it? Video can be an incredible tool for growth, but it’s not mandatory for success. Plenty of top podcasters thrive with audio-only shows. The key is knowing what works best for you.

What works: Choosing the format that aligns with your strengths and audience preferences.
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What flops: Feeling like you must do video just because everyone else is.
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Pro Tip: If video excites you, go for it! If it stresses you out, focus on delivering high-quality audio content first.

5. Growth Comes from Consistency, Not Overnight Success ⏳

It’s easy to look at big-name podcasters and wonder why your show isn’t at their level yet. But here’s the secret: every successful podcaster started at zero. The difference? They kept going.

What works: Showing up consistently, engaging with your audience, and improving as you go.
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What flops: Expecting instant results and quitting when your first few episodes don’t go viral.
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Pro Tip: Stop comparing your beginning to someone else’s 500th episode. Play the long game, and your audience will grow.

6. You Get to Make Your Own Podcasting Rules 🎧

At the end of the day, podcasting is about creativity, expression, and connection. There’s no single “right” way to do it. If the so-called “rules” are stressing you out, throw them out the window! Focus on making content you enjoy, and your audience will connect with it too.

What works: Following your intuition and making podcasting fun for you.
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What flops: Forcing yourself into a format that doesn’t feel natural.
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Pro Tip: The best podcasts are the ones where the host is excited to show up. If you’re having fun, your audience will feel it too.


Final Thoughts: Podcasting Your Way 🚀

Podcasting is supposed to be an enjoyable and creative process, not a rigid set of rules. Whether you’re just starting out or feeling stuck in the cycle of “shoulds,” remember this: your show, your rules.

Here’s your action plan:

✅ Start with what you have—no need for a huge production.
✅ Get clear on your
why to stay motivated long-term.
✅ Focus on consistency over perfection.
✅ Ignore comparison—every podcaster’s journey is different.
✅ Have
fun with your show—because that’s what makes listeners come back.

Want more podcasting tips? Join the Podcast Success Vault for expert strategies and insights: https://www.voltproductions.co/podcast-success-vault

About Simona Costantini

Simona Costantini

Simona Costantini is the Founder and CEO of VOLT Productions, a leading podcast production agency with 30+ weekly shows, many ranking in the top 30-100 in their niches. Simona is a dynamic speaker and podcast host known for delivering actionable insights and value. 

She hosts "Happiness Happens" and "As It Relates to Podcasting" and empowers female entrepreneurs in parenting, wellness, and marketing to launch and grow their podcasts. Her mission is to empower creators to make a meaningful impact with their voices, drawing from her 10+ years of marketing and PR experience. When not working, she enjoys life in wine country with her cockapoo, Gus.

Connect with Simona here:

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